About us

A brand that has a humble beginning and now grown to become a household name in its home country, Malaysia. nichii has been a style guide to many local women since its establishment and continues to fulfil their fashion needs as they progress. At nichii, one can find clothes for almost every type of occasion; from day-to-day casual wear and workwear to clothes and accessories for social and evening occasions.
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Enter kitschen, a brand that carries an assortment of styles to cater even for the pickiest of youths. It is a fashion playground that encourages youths to experiment with what they're wearing and have fun doing it. At kitschen, they will be mixing different styles, like mixing different ingredients, to create their own original fashion concoction.
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She's looking for a collection of clothes that accentuates her curves. Clothes for her corporate meetings and social ones. Items with a little intricacy and complexity, much like her personality. She's looking for a brand that reflects her quiet confidence. dressingpaula allows women to be noticed for whom they are, not what they're wearing. It ushers her to the fore while it plays a supporting role in her life. It accentuates her virtues and empowers her simply to be who she is.
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  • What is TRIUM CARD?
  • The TRIUM CARD synergizes the privileges and rewards across the nichii, kitschen and dressingpaula brands. Via the TRIUM CARD, members get to enjoy a wide array of rewards from spending in any participating nichii, kitschen and dressingpaula stores.

How does it work

Sign up
  • Sign up now or download our app
  • Flash your Member ID or scan the Barcode/ QR Code from your app
Get Rewarded
  • Points earned converted into e-Voucher
  • Enjoy Privileges & Points at over 50 Outlets
  • You can enjoy the privileges & earn TRIUM CARD POINTS in more than 50 outlets nationwide.
  • Nationwide roll-out will be staggered into several phases at a later stage. Please check for updated store listing under Locate Us.

Where can I use the TRIUM Card?

TRIUM card
Look out for the signs indicating our participating stores to enjoy the privileges and earn TRIUM CARD POINTS. Click here* for the store listing.